"The Kids" are back!

Popular Dave Gill advertising campaign is reborn on TV

By now you may have seen the new Dave Gill Pontiac GMC Truck television advertising campaign. It features Dave Gill and a bunch of cute kids talking about cars and trucks.

Here's a few ads that have run. More will be created. Stay tuned! This is the first spot that aired for the first time in June 2006:

For those of you out there who haven't lived in the area since the 1980s, the new commercials hopefully create a fresh take on the dealership and what we stand for -- openness, fun, and a family friendly way of doing business.

But for those of you who can remember, the ads are also designed to capture the essence of the very successful and catchy 1980s radio campaign with "the kids" trying to hopelessly pronounce Dave Gill (think Shave Dill, Cave Will, etc.). In fact, we have customers who still like to sing the jingle "It's Dave Gill, that means Pontiac, Pontiac GMC!"

We knew we had a good thing going with the original ads, so we thought we would try to resurrect that success for this decade. This time around though, television is the medium of choice, and to create these spots for the visual medium that is TV, we had our work cut out for us.

And yes, a few of those kids in the commercials are Dave Gill's grandkids -- they're cute aren't they!

If you've seen the commercials, drop us a line and let us know what you think. We'd love to hear from you. If your comments are good, we might just post them right here on http://www.davegill.com/!